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Entrepreneurship

by: Ringer, Robert J.
The entrepreneur : Americas great unsung hero /
Threshold Editions, c2012.
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by: Kaputa, Catherine,
Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brand /
Nicholas Brealey Pub., 2012.
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by: Mehta, Monica.
The entrepreneurial instinct : how everyone has the innate ability to start a successful small business /
McGraw-Hill, c2013.
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by: Hirshberg, Meg Cadoux,
For better or for work : a survival guide for entrepreneurs and their families /
An Inc. Original, [2012]
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by: Wasserman, Noam,
The founders dilemmas : anticipating and avoiding the pitfalls that can sink a startup /
Princeton University Press, c2012.
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by: Levinson, Jay Conrad.
Guerrilla marketing : job escape plan : the ten battles you must fight to start your own business, and how to win them decisively /
Morgan James Pub., c2011.
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by: Carroll, Becky,
The hidden power of your customers : four keys to growing your business through existing customers /
Wiley, c2011.
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View DescriptionWinning strategies to keep your existing customers coming back. A businesss current customer base needs to be considered among the companys most valuable assets. Discover the practical tools to preserve and grow this asset and boost your business by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers their least expensive, most easily acquired sales to slip away. Dont let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carrolls four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused metrics, and killer customer service. Details a fundamental shift that needs to take place in how businesses treat their existing customers. The author writes the blog Customers Rock! and is the Social Media Correspondent for NBC/7 San Diego–
by: Stiving, Mark.
Impact pricing : your blueprint for driving profits /
Entrepreneur Press, c2011.
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by: Cross, Dick.
Just run it! : running an exceptional business is easier than you think /
Bibliomotion, c2012.
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by: Ries, Eric,
The lean startup : how todays entrepreneurs use continuous innovation to create radically successful businesses /
Crown Business, c2011.
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View DescriptionMost startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups dont fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someones garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls validated learning about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments–
by: Bagdasarian, Ara.
The lemonade stand : what every entrepreneur should know to succeed in starting and running any business /
Lemonade Stand Book Co., c2012.
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View DescriptionForget the business plan, the venture capital, and the year-long lease. You dont need them. This book will show you how to get a profitable business up and running without risking it all. For anyone who dreams of a new perspective on entrepreneurship in the twenty-first century. The thirteen principles are guidelines that empower and inspire anyone to welcome adversity, embrace challenges, and turn problems into profitable innovations. It all starts with an idea, and there has never been a better time than now to be an entrepreneur.–Back cover.
by: Winters, Larry.
Live the dream : no more excuses /
Center Street, 2012.
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by: Schwerdtfeger, Patrick.
Marketing shortcuts for the self-employed : leverage resources, establish online credibility, and crush your competition /
Wiley, c2011.
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by: Toren, Adam,
Small business, big vision : lessons on how to dominate your market from self-made entrepreneurs who did it right /
Wiley, c2011.
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View DescriptionThe world of todays entrepreneur is far different from the business climates of past generations. As quickly as technology and the economy are changing, and as impactful as those changes are on our society, the ability to embrace and effectively integrate change has become more vital than being experienced. Regardless of ones age in years, a young mindset is what it takes to thrive as an entrepreneur today. The way weve always done it, isnt relevant in todays business world. The profiles in Small Business, Big Vision portray entrepreneurs who demonstrate that flexible and adaptable are the new dependable and steadfast. The 7 Steps for entrepreneur success are: Toss Your Business Plan Out the Window Investors- Out! Collaborators- In! The Toothless MBA Hiring Employees [is] for Dummies Laser-Sighted Marketing Pulling a 180 Its Not all About You–
by: Mycoskie, Blake.
Start something that matters /
Spiegel & Grau, 2011.
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by: Hoffman, Reid.
The start-up of you : adapt to the future, invest in yourself, and transform your career /
Crown Business, c2012.
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View DescriptionA blueprint for thriving in your job and building a career by applying the lessons of Silicon Valleys most innovative entrepreneurs. The career escalator is jammed. Unemployment is sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. Traditional job security is a thing of the past. Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Start-ups–and the entrepreneurs who run them–are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book will teach you the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career.
by: Guillebeau, Chris.
The $100 startup : reinvent the way you make a living, do what you love, and create a new future /
Crown Business, c2012.
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View DescriptionHere, Chris Guillebeau shows you how to lead a life of adventure, meaning and purpose–and earn a good living. Still in his early thirties, Chris has traveled around the world–and yet hes never held a real job or earned a regular paycheck. Rather, he has a genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment, and hes focused on the 50 most intriguing case studies. Here, distilled into one easy-to-use guide, are the most valuable lessons from those whove learned how to turn what they do into a gateway to self-fulfillment. Its all about finding the intersection between your expertise and what other people will pay for. You dont need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.–From publisher description.
by: Masterson, Michael,
The reluctant entrepreneur : turning dreams into profits /
John Wiley & Sons, c2012.
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View DescriptionIntelligent strategies for starting and growing a small business with minimal personal financial risk. A comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, The Reluctant Entrepreneur: Turning Dreams into Profits addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.Presenting solid, reliable strategies based on author Michael Mastersons own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies. Packed with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style Some 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job Filled with highly applicable advice that budding and professional entrepreneurs can start using immediately Essential reading for small business owners and both first time and established entrepreneurs, The Reluctant Entrepreneur presents the smart strategies on starting and growing a small business that can make launching your own company a cinch–Provided by publisher.
by: Bradberry, John,
6 secrets to startup success : how to turn your entrepreneurial passion into a thriving business /
AMACOM, c2011.
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by: Strauss, Steven D.,
The small business bible : everything you need to know to succeed in your small business /
Wiley, c2012.
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View DescriptionAn updated third edition of the most comprehensive guide to small business success whether youre a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesnt!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if youve run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information youll need to know to succeed–Provided by publisher.
by: Roth, Carol.
The entrepreneur equation evaluating the realities, risks, and rewards of owning your own business /
BenBella Books,, c2011.
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